This amazing semester is coming to an end. I’ve had two challenging classes; one of them is Statistics…no need to go into further details…self explanatory. The other class is Sustainability where we focused on the environment and how our contributions (whether negative or positive as individuals or businesses effect it). Right from the start, this class intrigued me. Our textbook was: The Triple Bottom Line: How Today’s Best-Run Companies Are Achieving Economic, Social and Environmental Success—and How You Can Too by Andrew W. Savitz and Karl Weber is a great way to introduce students to sustainability in business.
The main focus of this class is to learn about finding the common ground shared between business interests and the interest of the public. That common ground is called the Sustainability Sweet Spot. The Sustainability Sweet Spot is when company’s daily operations improve the environment versus harming it and find ways to do good for the communities instead of depriving it all while remaining profitable. Companies are encouraged to manufacture products that are not only profitable but also good for the consumer and the environment. Finding this medium is not an easy task, will take time and can be very expensive. However, once it’s achieved the company will benefit from profits and a positive reputation. The reputation of a company is very important in its success; this is why is it imperative that they are transparent and honest at all times when reporting their achievements and shortcomings especially today when all information- the good, the bad and the ugly is available for everyone to see through social media.
Social responsibility is not only applicable to business, but also to individuals whose any action impacts the environment. This responsibility can be passive, by avoiding engaging in socially harmful acts, or active, by performing activities that directly advance social goals.
Although this class is coming to an end, but for me it’s a beginning of many necessary changes needed on my behalf to become socially responsible. I hope that my contributions make an impact.